Skinimalism- The Beauty Trend of 2021

As the battle against covid continues, many of us are skipping our beauty treatments and 10-step Korean skincare routines, cutting back on the full-face makeup and embracing what beauty experts have now coined ‘Skinimalism‘.

What is Skinimalism?

Skinimalism is all about stripping back your skincare and makeup routines in favour of a more minimalist approach.

This can be done through multiple ways, but to put it simply, a skinimalist routine focuses on the essentials.

According to Pinterest’s Pinterest Predicts 2021 report, “Skinimalism is the new glow up.” It’s about embracing your skin and “letting your natural skincare texture shine through”. ✨

More people than ever are searching for ‘glowing skin how to get naturally‘ [sic], with a 4x increase year on year. ‘Natural everyday makeup’ is also searched 180% more. 💫

Consumers are cutting down on products and pairing it with beauty tools and techniques like gua sha, face massage, and face yoga.

Less is more

One of the major reasons for this shift in consumer behaviour is the pandemic. Gone are the days of the #shelfie, with influencers and beauty gurus flexing the amount of products they own.

Many people are working from home, are on furlough or unemployed, with higher levels of stress and less attention given to committing to a long, complex skincare and makeup routine. 😥

With fewer occasions to step out in public, many people have also cut makeup out of their routines entirely, or simply focused on their brows and eyes.

Instead, consumers are now looking for science-based, multi-tasking products that are affordable, effective, and ultimately better for our skin, wallet, and the environment. 🌿

As a result, more brands are catering to this shift and producing products that are multi-purpose, with fewer products in each range. These products also tend to focus on the basics like hydration and skin-barrier restoration.

If this is a gap in your skincare routine that you need, or if you are looking to cut down on the many steps you have, look no further! We have recently launched our Renaza Niacinamide Skin Defence Serum to do all that- and more!

The star of the show comes in its key ingredient- Niacinamide– a vitamin with potent anti-ageing and anti-inflammatory properties to protect against free-radical damage.

It can help improve acne, reduce hyperpigmentation, and improve brightness of skin. It is also a gentler alternative to retinol, and can be used by all skin types and ages!

This serum is perfect for relieving sensitive skin and acne breakouts from environmental irritants and maskne, this serum soothes, protects, and strengthens the skin barrier.

The Renaza Niacinamide Skin Defence Serum is available at all Renaza outlets. Inquire at your regular branch to purchase!

Marina Bay Link Mall: 6323 3018
Wisma Atria: 6235 3343

How can you practice 'Skinimalism'?

There are a few ways to do that.

1. Stop your complex skincare and makeup routines entirely to give your skin a break, and simply stick to the simple CTM routine (Cleansing-Toning-Moisturising).

2. Choose multipurpose products that will allow you to cut down on your skincare steps.

However, make sure you select products that are more closely aligned to your skin concerns instead of opting for a ‘one-size-fits-all’ product or following an exact routine someone else has recommended. Everyone’s skin is different.

3. Check the ingredients list. Choose products with transparent ingredient lists and scientifically researched, results-driven ingredients.

Gentle and effective active ingredients like niacinamide, Vitamin C, and hyaluronic acid are popular picks.

4. Introduce gua sha, facial massage, or facial yoga into your routine. It not only helps in strengthening your face muscles but also rejuvenates your skin and helps make it firmer.

5. Try DIY or homemade masks with natural ingredients over chemical-loaded products to give your skin a break.

6. Switching to a lighter foundation, or skipping it entirely to let your natural skin texture show through.

Of course, that does not mean that applying makeup is a no-no now! Fun makeup looks are always good if that is what makes you happy 🥰👌

Skinmalism is all about embracing your skin (even the flaws and quirks!) and choosing to highlight its best parts without the pressure of looking flawlessly perfect. ✨

Remember, there are many different approaches to Skinimalism. It’s up to you to choose one that works best for you.

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